Strategy Is Destiny by Robert A. Burgelman

Author:Robert A. Burgelman
Language: eng
Format: epub
Publisher: Free Press
Published: 2020-01-27T16:00:00+00:00

Gordon Moore also spoke of the importance of manufacturing and process technologies:

One of the amazing things about our industry is that the next generation of technology is always much more cost effective than previous generations. Making things smaller makes everything else better simultaneously. That’s a pretty unique characteristic with important implications. If you stop spending during a slow down, it’s a big drawback if you get behind. We have a saying, “you never get well on your old products.” We’ve been able to continue the march forward. Other companies have been in the same vein of technology, but nowhere near as successful. Over the years, we have made more profits than the whole industry combined.

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